Frequently Asked Questions

Alert91 is a real-time website monitoring and SEO intelligence platform built specifically for Indian web agencies. It lets you monitor all your client websites from one dashboard — uptime, SSL expiry, Core Web Vitals, Google Search Console data, security, broken links, task management and more.

Unlike international tools, Alert91 is built for Indian agencies with INR billing via Razorpay, Razorpay/PayU payment gateway monitoring, and features tailored to how Indian web agencies work.

Alert91 is built for Indian web agencies and freelancers who manage multiple client websites. If you build or maintain websites for clients — whether you are a one-person freelancer or a 20-person agency — Alert91 gives you the tools to monitor, report and prove your value.

It is particularly useful for agencies offering ongoing maintenance retainers, SEO services, or performance optimization.

UptimeRobot and Pingdom are basic uptime checkers. Alert91 is a full agency platform. Key differences:

• INR billing via Razorpay — no USD conversion
• GSC + GA4 integration with SEO intelligence (striking distance, content decay, cannibalization)
• Client portal — your clients get their own secure login
• Task Manager — manage bugs and website work inside the platform
• PulseScore — 7-pillar website health score
• AI SEO audit with E-E-A-T and AEO analysis
• Razorpay and PayU payment gateway monitoring

See the full comparison at alert91.com/compare.

Yes. Every new account gets a 14-day free trial with full access. No credit card is required. You can add your first client website and see everything Alert91 offers before choosing a paid plan.

Start your free trial at portal.alert91.com.

For uptime monitoring, SSL and domain checks — no installation needed. Alert91 pings your client's website from our server automatically.

For advanced features like Core Web Vitals, JS error tracking and heatmaps, you add a small 2-line JavaScript snippet to the client's website. It takes under a minute.

Alert91 checks your client websites every 3 minutes. If a site goes down, you receive an email alert. When it recovers, you get a notification. The dashboard shows full incident history with start time, end time and duration.

Alert91 checks your client's SSL certificate expiry daily. You receive email alerts 30 days before expiry and again 7 days before expiry, giving you plenty of time to renew before the site shows security warnings to visitors.

Yes. Alert91 monitors domain expiry using WHOIS and RDAP data. You get advance warnings before a client's domain expires so you can avoid the situation of a domain getting dropped because renewal was missed.

Core Web Vitals are Google's performance metrics — LCP, FCP, CLS, INP and TTFB — that directly affect search rankings. Alert91 monitors them in two ways: real user monitoring (RUM) from actual visitors, and Google's CrUX data. The Web Vitals tab shows trends, device breakdowns and performance over time.

Apdex (Application Performance Index) is a score from 0 to 1 measuring how satisfied real users are with load time. A score of 0.94+ is Excellent. Below 0.50 is Unacceptable. Alert91 calculates it from real visitor data: under 2 seconds = Satisfied, 2-8 seconds = Tolerating, over 8 seconds = Frustrated.

Yes. The monitoring script automatically captures JavaScript errors and promise rejections from real browsers. The Events tab shows each error with the message, stack trace, browser, device and page — so you can debug issues before clients notice them.

PulseScore is Alert91's 7-pillar website health score from 0 to 100. It combines Web Vitals, Reliability, Experience, Security, API & Payments, SEO Health and Infrastructure into one number. A score above 90 is A — Excellent. It gives clients a simple number to understand their website's overall health.

Yes. Alert91 monitors Razorpay and PayU API endpoints so you know immediately if an Indian payment gateway is down. This is critical for e-commerce clients where payment failures mean lost revenue. No other monitoring tool offers this for Indian payment gateways.

Cron job monitoring lets you verify that scheduled tasks — like backups, email campaigns, daily reports — are running on time. Alert91 gives you a unique ping URL. Your cron job calls this URL after completing. If the ping doesn't arrive within the expected window, Alert91 sends you an alert.

Alert91 integrates with three Google services:

• Google Search Console — keyword rankings, impressions, clicks, CTR, index coverage
• Google Analytics 4 — traffic sources, session data, AI traffic segmentation
• Chrome UX Report (CrUX) — real-world Core Web Vitals from Chrome users

Connect once via OAuth and Alert91 fetches data automatically every day.

Striking Distance Keywords are keywords where your client's website ranks in positions 4 to 20 with at least 5 impressions. These are the easiest ranking wins — a small content improvement can push them to page one. Alert91 automatically pulls these from GSC and shows potential clicks you could gain. Available on Growth plan and above.

Content Decay Detection automatically compares your client's GSC performance for the current 28-day period against the previous 28 days. Pages that have lost 20% or more impressions are flagged as decaying. This tells you which pages are quietly losing Google traffic so you can fix them before the client notices. Available on Growth plan and above.

Keyword cannibalization happens when two or more pages on the same website rank for the same keyword, causing them to compete against each other and dilute rankings. Alert91 automatically detects these conflicts by analysing GSC query and page data and flags keywords where multiple pages are competing.

The AI SEO Audit (Agency plan and above) uses Claude AI to analyse your client's website and provide recommendations across E-E-A-T, AEO (Answer Engine Optimisation for ChatGPT and Perplexity), GEO (Google AI Overviews), schema markup, content quality and technical SEO issues.

The CTR Optimizer finds keywords where your client is ranking in the top 10 but getting a click-through rate below 3%. These are keywords where a better title tag or meta description could significantly increase traffic without improving the ranking. Alert91 shows the potential clicks you are leaving on the table.

Alert91's Schema Validator checks your client's website for 8 types of JSON-LD structured data: Organization, WebSite, BreadcrumbList, Article, FAQPage, Product, LocalBusiness and Review. It shows which schemas are present and which are missing, helping you implement rich results that improve Google visibility.

• Trial — Free for 14 days, 1 client
• Starter — ₹699/month — 1 client, uptime, SSL, domain, basic monitoring
• Growth — ₹1,499/month — 5 clients, all monitoring + GSC intelligence + task manager
• Agency — ₹2,999/month — 15 clients, everything + AI SEO audit
• Enterprise — Custom pricing for 15+ clients

See full plan details at alert91.com/pricing.

Yes. All Alert91 plans are billed in Indian Rupees (INR). Payment is processed via Razorpay and you can pay with UPI, credit card, debit card or net banking. No USD conversion, no international transaction fees.

Yes. There are no long-term contracts. You can cancel your Alert91 subscription at any time from your account settings. Your access continues until the end of the current billing period.

When you reach your plan's client limit, you will need to upgrade to add more clients. Alert91 notifies you in the dashboard when approaching your limit. Upgrading is instant.

Annual billing discounts are coming soon. If you are interested in annual pricing, email us at support@alert91.com and we will work something out.

The client portal at portal.alert91.com is a separate login where your clients can view their own website's health — uptime, SSL, performance, tasks and support tickets — without accessing your full agency dashboard. Each client only sees their own data. Available on all paid plans.

The Task Manager lets you manage website bugs, changes and work requests inside Alert91. Tasks follow a 5-step workflow: Todo → In Progress → Review → In Review → Done. Clients can create tasks via the portal and track progress. No more WhatsApp messages for website change requests.

Yes. Alert91 supports team access with role-based permissions. You can add team members as Owner, Engineer or other roles. Each role has different access levels — owners can manage billing and settings, engineers can manage clients and tasks.

The Bug Report Widget is a floating button on your client's website (visible only to logged-in portal users). Clients can click it to report bugs with annotated screenshots — drawing on the screenshot to highlight the issue. The report goes directly into Alert91 as a task. No back-and-forth emails needed.

Yes. Alert91 sends automated weekly email reports every Monday morning to your clients covering uptime, incidents, SSL status and performance highlights. Clients stay informed without you manually preparing reports.

The CSAT (Customer Satisfaction) widget appears on your client's website and asks visitors to rate their experience. Ratings are collected in Alert91 and shown in the client's dashboard, giving visibility into how users feel about the website.

In Alert91 dashboard, go to your client → Setup Guide tab. Copy the 2-line script snippet and paste it before the closing </body> tag on the client's website. For WordPress, use a plugin like Insert Headers and Footers or add it to the theme's footer.php.

No. The Alert91 monitoring script loads with the async attribute, meaning it loads in the background without blocking page render. It has no measurable impact on Core Web Vitals or page load time.

Alert91's servers and database are hosted in India. Your client data is stored on Indian infrastructure. Alert91 complies with India's IT Act 2000 and the Digital Personal Data Protection Act (DPDP) 2023.

Yes. Alert91 works with any website — WordPress, Joomla, custom PHP, React, Next.js, Webflow or any CMS. For uptime monitoring, no installation needed. For real user monitoring, add the 2-line JS snippet via a header/footer plugin.

In the client detail page, go to the Google tab and click Connect Google. You will go through a Google OAuth flow. Once connected, Alert91 automatically fetches GSC data daily. Make sure the Google account you connect has access to the client's GSC property. Alert91 supports both URL-prefix and domain properties.

If you cancel, your account and data are retained for 30 days. You can reactivate during this period and resume where you left off. After 30 days, your data is permanently deleted as per our Privacy Policy.